B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- sponsored ad click rate for Search users (2025-02)
In the month prior to March, 20% of users clicked sponsored ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025-02
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lexlab
Primary
Tier B
https://lexlab.com.au/editorial/ai-search-transformation/ ↗
Source Article
AI Search Transformation: Lexlab on the New Search Era
Search isn’t dead, it just feels that way. AI-powered search tools like ChatGPT, Perplexity, and Claude are transforming how users discover information. In Australia, news sites have already seen a more than 5% drop in organic traffic, with echoes of far steeper declines overseas, where AI search ha…
Original Research
Lexlab
· Original study ↗
Methodology
Prior-month baseline for March sponsored ad click rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search users: 20% sponsored ad click rate. Source: Lexlab (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsored-ad-click-rate-prior-month-20-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sponsored-ad-click-rate-prior-month-20-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- sponsored ad click rate for Search users<br><small>Source: Lexlab (2025-02) · <a href="https://lighthousedata.io/data/sponsored-ad-click-rate-prior-month-20-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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