B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2,500,000
2,500,000 -- influencer engagements for Spinneys Riyadh launch campaign (2026)
The Spinneys Riyadh launch campaign generated over 2.5 million influencer engagements.
- Represents 'over 2.5 million'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2,500,000
Unit
Count
Data Vintage
2026
Entity
Geography
MENA (Middle East and North Africa)
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media (Mindshare MENA / The Goat Agency MENA)
Primary
Tier A
https://www.wppmedia.com/case-studies/Not-just-a-store-a-story ↗
Source Article
Not just a store, a story: Amplifying the Spinney's Riyadh launch
Not just a store, a story: Amplifying the Spinney's Riyadh launch
How Mindshare MENA, a WPP Media Brand, and The Goat Agency MENA launched the first-ever Spinneys store in Riyadh.
Challenge
Spinney’s faced an immense challenge entering the KSA market as a new supermarket brand. Riyadh, a city where …
Original Research
WPP Media (Mindshare MENA / The Goat Agency MENA)
· Original study ↗
Methodology
Agency case study reporting campaign results
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionMENA (Middle East and North Africa)
Channelinfluencer
Cite this stat
Plain Text
Spinneys Riyadh launch campaign: 2,500,000 influencer engagements. Source: WPP Media (Mindshare MENA / The Goat Agency MENA) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spinneys-riyadh-launch-influencer-engagements
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<blockquote cite="https://lighthousedata.io/data/spinneys-riyadh-launch-influencer-engagements" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,500,000</strong> -- influencer engagements for Spinneys Riyadh launch campaign<br><small>Source: WPP Media (Mindshare MENA / The Goat Agency MENA) (2026) · <a href="https://lighthousedata.io/data/spinneys-riyadh-launch-influencer-engagements" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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