B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- voucher usage intent rate for direct mail readers (Carrefour loyalty case) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Best of In-Home
Primary
Tier B
https://best-of-inhome.be/case/carrefour-loyalty/ ↗
Source Article
Carrefour Loyalty
Original Research
Best of In-Home
· Original study ↗
Methodology
Case study measurement of reader intent to use a spend voucher from in-home mail
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
direct mail readers (Carrefour loyalty case): 75% voucher usage intent rate. Source: Best of In-Home (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spend-voucher-usage-intent-75pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/spend-voucher-usage-intent-75pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- voucher usage intent rate for direct mail readers (Carrefour loyalty case)<br><small>Source: Best of In-Home (2026) · <a href="https://lighthousedata.io/data/spend-voucher-usage-intent-75pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.