B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

68%

68% -- share of customers spending more after great experience for online customers (2012)

Name: Share Of Customers Spending More After Great Experience Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2012 · ClickFox

68% of online customers reported spending more money on a company's items after a great customer experience.

Cite this stat Share How we verify

Attribution: ClickFox View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

68%

Unit

Percentage

Data Vintage

2012

Entity

online customers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ClickFox Primary Tier C

http://www.andyhanselman.com/2012/12/28/customer-service-customer-experience-and-customer-expectatio… ↗

Confidence: 23/100 Vintage: 2012 Channel: Common Crawl

Source Article

Customer Service, Customer Experience and Customer Expectations – 25 Statistics To Help You Reflect, Review and Refocus In 2013!

Original Research

ClickFox · Original study ↗

Methodology

ClickFox study

Methodology documented

Segmentation

Industrymarketing RoleAll marketers

Cite this stat

Plain Text

online customers: 68% share of customers spending more after great experience. Source: ClickFox (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spend-more-after-great-experience

HTML Embed

<blockquote cite="https://lighthousedata.io/data/spend-more-after-great-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- share of customers spending more after great experience for online customers<br><small>Source: ClickFox (2012) · <a href="https://lighthousedata.io/data/spend-more-after-great-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →