B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
91%
91% -- share of companies feeling underfunded for cro for companies surveyed (2024)
91% of companies surveyed in the 2024 benchmark felt underfunded for CRO.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
206
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Speero + Kameleoon
Primary
Tier B
https://kirro.io/cro-process ↗
Source Article
CRO Process: 5 Steps to Better Conversions
The CRO process is a repeating cycle: research what’s broken, form a guess about how to fix it, test that guess, and learn from the result. Then do it again. It’s how you stop guessing about your website and start knowing what works.
Most companies skip this entirely. An Econsultancy study of 450+ b…
Original Research
Speero + Kameleoon
· Original study ↗
Methodology
Speero + Kameleoon 2024 benchmark survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies surveyed: 91% share of companies feeling underfunded for cro. Source: Speero + Kameleoon (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/speero-kameleoon-underfunded-91
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<blockquote cite="https://lighthousedata.io/data/speero-kameleoon-underfunded-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- share of companies feeling underfunded for cro for companies surveyed<br><small>Source: Speero + Kameleoon (2024) · <a href="https://lighthousedata.io/data/speero-kameleoon-underfunded-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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