B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10%
10% -- donor attrition rate for SPCO Sustained Giving Program sustainers (monthly donors) (2016-2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2016-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AudienceView
Primary
Tier B
https://audienceview.com/case-studies/sustained-giving-at-the-saint-paul-chamber-orchestra/ ↗
Source Article
Sustained Giving Success
Original Research
AudienceView
· Original study ↗
Methodology
Annual attrition rate for monthly sustainer donors; benchmarked against 38% attrition for one-time donors at the same organization. Article collected Sep 2026.
Methodology documented
Segmentation
Industryhr
Cite this stat
Plain Text
SPCO Sustained Giving Program sustainers (monthly donors): 10% donor attrition rate. Source: AudienceView (2016-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spco-sustainer-attrition-rate-10pct
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<blockquote cite="https://lighthousedata.io/data/spco-sustainer-attrition-rate-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- donor attrition rate for SPCO Sustained Giving Program sustainers (monthly donors)<br><small>Source: AudienceView (2016-2026) · <a href="https://lighthousedata.io/data/spco-sustainer-attrition-rate-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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