B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
42%
42% -- donor attrition rate for nonprofit sector donors (2024)
The Fundraising Effectiveness Project reports annual donor attrition rates hovering around 42–43%.
- Reported as a range hovering around 42–43%
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Lighthouse Research Team
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Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Fundraising Effectiveness Project (Association of Fundraising Professionals)
Primary
Tier C
https://www.planperfect.co/blog-and-insights/strategic-planning-that-strengthens-fundraising-a-roadm… ↗
Source Article
Strategic Planning That Strengthens Fundraising: A Roadmap for Nonprofit Leaders
Originally published on Blackbaud's ENGAGE Blog >>
Over the course of my career, I have sat through a lot of strategic planning meetings. Not one of them was transformative.
Even in rooms full of smart, committed people who genuinely cared about their organizations, the process was usually a slog—lo…
Original Research
Fundraising Effectiveness Project (Association of Fundraising Professionals)
· Original study ↗
Methodology
Range of 42–43% reported; midpoint (42.5%) used per range-handling rule. Figure cited as an annual donor attrition rate, presented in the context of the 2024 fundraising environment alongside Giving USA 2024 data. Donor retention is the nonprofit analog of a customer retention metric.
Methodology documented
Segmentation
Industryhr
Cite this stat
Plain Text
nonprofit sector donors: 42% donor attrition rate. Source: Fundraising Effectiveness Project (Association of Fundraising Professionals) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-donor-attrition-rate-2024
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<blockquote cite="https://lighthousedata.io/data/nonprofit-donor-attrition-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- donor attrition rate for nonprofit sector donors<br><small>Source: Fundraising Effectiveness Project (Association of Fundraising Professionals) (2024) · <a href="https://lighthousedata.io/data/nonprofit-donor-attrition-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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