B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
62%
62% -- zero click buying decision rate for mobile users (2025)
In 2025, 62% of mobile users make buying decisions without clicking on a site at all.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro
Primary
Tier C
https://iclickadvertising.com/blog/conversion-rate-optimization-guide ↗
Source Article
CRO Guide 2025: Boost Conversions, Not Just Traffic
You are spending a lot of money to bring people to your website. But what happens when they leave without buying, signing up, or clicking a button? That traffic and your budget is wasted. This is the situation where conversion rate optimization (CRO) can help you. CRO is about getting the most value…
Original Research
SparkToro
· Original study ↗
Methodology
SparkToro study as cited by iClick Advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile users: 62% zero click buying decision rate. Source: SparkToro (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sparktoro-mobile-zero-click-decisions-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sparktoro-mobile-zero-click-decisions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- zero click buying decision rate for mobile users<br><small>Source: SparkToro (2025) · <a href="https://lighthousedata.io/data/sparktoro-mobile-zero-click-decisions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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