B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1%
1% -- identical brand list rate for ChatGPT, Google AI, and Claude (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
2,961
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkToro and Gumshoe.ai
Primary
Tier B
https://thepromptinsider.com/aeo/brand-citations-in-chatgpt-claude-gemini-and-perplexity-how-each-ai… ↗
Source Article
How Each AI Platform Decides Which Brands to Cite (2026)
Short Answer: How do you get brand citations in Claude?
Claude retrieves content through Brave Search and rewards high-authority, fact-dense, outbound-linked pages. Getting cited requires allowing ClaudeBot access in your robots.txt, earning Brave Search visibility, and structuring content with dire…
Original Research
SparkToro and Gumshoe.ai
· Original study ↗
Methodology
SparkToro and Gumshoe.ai study of 2,961 identical prompts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
ChatGPT, Google AI, and Claude: 1% identical brand list rate. Source: SparkToro and Gumshoe.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sparktoro-brand-list-overlap
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sparktoro-brand-list-overlap" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- identical brand list rate for ChatGPT, Google AI, and Claude<br><small>Source: SparkToro and Gumshoe.ai (2026) · <a href="https://lighthousedata.io/data/sparktoro-brand-list-overlap" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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