B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
19%
19% -- bot generated click share for Email clicks (all email campaigns measured by SparkPost) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SparkPost
Primary
Tier C
https://ybsvp.com/the-truth-behind-email-metrics-how-to-look-beyond-surface-level-data-and-identify-… ↗
Source Article
The Truth Behind Email Metrics: How to Look Beyond Surface-Level Data and Identify Real Engagement -
The Truth Behind Email Metrics: How to Look Beyond Surface-Level Data and Identify Real Engagement
Did you know that up to 50% of email opens and clicks may not be from humans? With the rise of sophisticated bots and automated systems, the email metrics we rely on can often paint a misleading pictur…
Original Research
SparkPost
· Original study ↗
Methodology
Cited secondhand by YBSVP blog; original SparkPost research, no date given in citing article; 'up to' phrasing indicates upper bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email clicks (all email campaigns measured by SparkPost): 19% bot generated click share. Source: SparkPost (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sparkpost-nonhuman-email-clicks-19pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sparkpost-nonhuman-email-clicks-19pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- bot generated click share for Email clicks (all email campaigns measured by SparkPost)<br><small>Source: SparkPost (2024) · <a href="https://lighthousedata.io/data/sparkpost-nonhuman-email-clicks-19pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.