B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- cpm reduction vs studio ads for TikTok Spark Ads (2026)
Spark Ads created from top-performing creator content achieve a 60% lower CPM compared to studio-produced ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplisell
Primary
Tier B
https://www.amplisell.com/tiktok ↗
Source Article
TikTok Shop Marketing & Creator Management Services
Original Research
Amplisell
· Original study ↗
Methodology
Vendor claim from client ad campaign data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok Spark Ads: 60% cpm reduction vs studio ads. Source: Amplisell (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spark-ads-cpm-60-lower
HTML Embed
<blockquote cite="https://lighthousedata.io/data/spark-ads-cpm-60-lower" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- cpm reduction vs studio ads for TikTok Spark Ads<br><small>Source: Amplisell (2026) · <a href="https://lighthousedata.io/data/spark-ads-cpm-60-lower" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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