B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- share of consumers unlikely to purchase without spanish ui for consumers in Spanish-speaking countries (2025)
78% of respondents in 28 Spanish-speaking countries indicated they were very unlikely or unlikely to purchase a product or service without a Spanish UI.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CSA Research
Primary
Tier B
https://www.powerling.com/blog/what-is-localization ↗
Source Article
What Is Localization?
International expansion is a natural next step for businesses on the rise. But to capture new markets, a good communication strategy is key. While English has become the global language of business, only 18.8% of the world’s population speaks English, with just 5.1% of people worldwide being native …
Original Research
CSA Research
· Original study ↗
Methodology
CSA Research survey of more than 1,000 respondents in 28 Spanish-speaking countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers in Spanish-speaking countries: 78% share of consumers unlikely to purchase without spanish ui. Source: CSA Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spanish-ui-purchase-reluctance-csa
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<blockquote cite="https://lighthousedata.io/data/spanish-ui-purchase-reluctance-csa" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of consumers unlikely to purchase without spanish ui for consumers in Spanish-speaking countries<br><small>Source: CSA Research (2025) · <a href="https://lighthousedata.io/data/spanish-ui-purchase-reluctance-csa" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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