B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- email preference for loyalty communication for Spanish loyalty club members (2019)
85% of Spanish consumers who like loyalty clubs favor email as a means of communication.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
1,016
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
efmp.com
Primary
Tier B
https://www.efmp.com/news/is-there-a-turning-point-on-the-lack-of-loyalty-between-the-spanish-market… ↗
Source Article
Is there a turning point on the lack of loyalty between the Spanish market and their brands?
Is there a turning point on the lack of loyalty between the Spanish market and their brands?
28/04/2019
Relationship marketing is a strategy designed to improve customer loyalty and increase the value of a product or service by providing customers with information directly suited to their needs and …
Original Research
efmp.com
· Original study ↗
Methodology
Mediapost survey
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelemail
Cite this stat
Plain Text
Spanish loyalty club members: 85% email preference for loyalty communication. Source: efmp.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spanish-loyalty-email-preference-2019
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<blockquote cite="https://lighthousedata.io/data/spanish-loyalty-email-preference-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- email preference for loyalty communication for Spanish loyalty club members<br><small>Source: efmp.com (2019) · <a href="https://lighthousedata.io/data/spanish-loyalty-email-preference-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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