B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- online video viewing rate for Spanish-dominant Hispanics (2017)
94% of Spanish-dominant Hispanics watch online video at least once a week.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Entrepreneur
Primary
Tier C
https://marshall-johnstonmm.com/2017/06/09/marketing-effectively-to-hispanics-today/ ↗
Source Article
Marketing Effectively to Hispanics Today
Already making up 18% of the U.S. population, the Hispanic demographic group is expected to more than double in population within the next two generations, according to Nielson. Also, due to an increasing amount of Hispanic college graduates, the household income and buying power of this demographic…
Original Research
Entrepreneur
· Original study ↗
Methodology
Cited via Entrepreneur article by Yahoo Director of Sales Matthew Harris
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spanish-dominant Hispanics: 94% online video viewing rate. Source: Entrepreneur (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spanish-dominant-online-video-weekly
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<blockquote cite="https://lighthousedata.io/data/spanish-dominant-online-video-weekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- online video viewing rate for Spanish-dominant Hispanics<br><small>Source: Entrepreneur (2017) · <a href="https://lighthousedata.io/data/spanish-dominant-online-video-weekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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