B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- consumer preference email for sales info for Spanish consumers (2019)
64% of Spanish consumers prefer receiving sales and discount information via email marketing campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2019
Entity
Sample Size
1,016
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
efmp.com
Primary
Tier B
https://www.efmp.com/news/is-there-a-turning-point-on-the-lack-of-loyalty-between-the-spanish-market… ↗
Source Article
Is there a turning point on the lack of loyalty between the Spanish market and their brands?
Is there a turning point on the lack of loyalty between the Spanish market and their brands?
28/04/2019
Relationship marketing is a strategy designed to improve customer loyalty and increase the value of a product or service by providing customers with information directly suited to their needs and …
Original Research
efmp.com
· Original study ↗
Methodology
Mediapost 'Case study of relationship marketing' survey of 1,016 participants aged 18-65 across Spain
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spanish consumers: 64% consumer preference email for sales info. Source: efmp.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spanish-consumers-email-sales-info-2019
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<blockquote cite="https://lighthousedata.io/data/spanish-consumers-email-sales-info-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- consumer preference email for sales info for Spanish consumers<br><small>Source: efmp.com (2019) · <a href="https://lighthousedata.io/data/spanish-consumers-email-sales-info-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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