B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- companies using social media for branding for Spanish companies on social media (2021)
56% of brands in Spain use social media networks with the objective of branding.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IAB Spain
Primary
Tier B
https://www.relevantium.com/en/social-media-ads/ ↗
Source Article
Social media ads - Relevantium
Social media is one of the most important social phenomena of the 21st century, and it continues to grow and evolve.
There is a basic principle that says that your advertising must be where your target is. Well, your advertising, choosing the right networks and segmentations, must be in social media…
Original Research
IAB Spain
· Original study ↗
Methodology
IAB Spain social media study 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spanish companies on social media: 56% companies using social media for branding. Source: IAB Spain (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spain-social-media-branding-2021
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<blockquote cite="https://lighthousedata.io/data/spain-social-media-branding-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- companies using social media for branding for Spanish companies on social media<br><small>Source: IAB Spain (2021) · <a href="https://lighthousedata.io/data/spain-social-media-branding-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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