B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7%
7% -- digital penetration growth for Digital audio (audio-on-demand and podcasts, Spain) (2026)
Digital audio (audio-on-demand and podcasts) increased digital penetration by 7% in Spain.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier B
https://www.wppmedia.com/hi/case-studies/harmonising-linear-radio-and-digital-buying-strategies ↗
Source Article
Cinfa Boosts Ad Recall with Unified Audio Strategy | WPP Media
Challenge
While linear radio has traditionally been a key marketing channel in Spain, audio consumption patterns were changing. Over the past seven years, linear radio's audience reach has declined by 6%, while digital audio has grown, with audio-on-demand and podcasts increasing digital penetration…
Original Research
WPP Media
· Original study ↗
Methodology
Case study context; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital audio (audio-on-demand and podcasts, Spain): 7% digital penetration growth. Source: WPP Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/spain-digital-audio-penetration-growth
HTML Embed
<blockquote cite="https://lighthousedata.io/data/spain-digital-audio-penetration-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- digital penetration growth for Digital audio (audio-on-demand and podcasts, Spain)<br><small>Source: WPP Media (2026) · <a href="https://lighthousedata.io/data/spain-digital-audio-penetration-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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