B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
77
77 -- customer satisfaction score for Southwest Airlines (2026)
Southwest Airlines received an ACSI customer satisfaction score of 77 in 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77
Unit
Score
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The American Customer Satisfaction Index
Primary
Tier A
https://theacsi.com/news-and-resources/blog/2026/06/25/policy-evolution-on-the-ground-operational-ex… ↗
Source Article
Policy Evolution on the Ground, Operational Excellence in the Sky | The American Customer Satisfaction Index
For decades, Southwest Airlines stood apart in the U.S. airline industry. The carrier did not offer the most luxurious cabins or the broadest global network, it made flying feel simpler, fairer, and more predictable with an operational model that reinforced a sense of egalitarianism that resonated s…
Original Research
The American Customer Satisfaction Index
· Original study ↗
Methodology
ACSI Travel studies
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 80 | |
| 2026 (current) | 77 | -3.8% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Southwest Airlines: 77 customer satisfaction score. Source: The American Customer Satisfaction Index (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/southwest-airlines-acsi-score-2026
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<blockquote cite="https://lighthousedata.io/data/southwest-airlines-acsi-score-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77</strong> -- customer satisfaction score for Southwest Airlines<br><small>Source: The American Customer Satisfaction Index (2026) · <a href="https://lighthousedata.io/data/southwest-airlines-acsi-score-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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