B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78
78 -- customer satisfaction index score for Southwest Airlines (2014)
Southwest Airlines earned an overall American Customer Satisfaction Index (ACSI) score of 78, placing second on the index.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78
Unit
Score
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Customer Satisfaction Index (ACSI)
Primary
Tier B
https://marshall-johnstonmm.com/2014/08/11/uniteds-new-safety-video-highlights-how-marketers-are-fin… ↗
Source Article
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An interesting post in Forbes discusses a move made by United recently that highlights a more cu…
Original Research
American Customer Satisfaction Index (ACSI)
· Original study ↗
Methodology
American Customer Satisfaction Index airline rankings
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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Southwest Airlines: 78 customer satisfaction index score. Source: American Customer Satisfaction Index (ACSI) (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/southwest-acsi-score-2014
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<blockquote cite="https://lighthousedata.io/data/southwest-acsi-score-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78</strong> -- customer satisfaction index score for Southwest Airlines<br><small>Source: American Customer Satisfaction Index (ACSI) (2014) · <a href="https://lighthousedata.io/data/southwest-acsi-score-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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