B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32%
32% -- smartphone penetration rate for South Africa mobile users (2013)
Smartphone penetration in South Africa has grown to 32 percent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2013
Entity
Geography
ZA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BuzzCity
Primary
Tier A
http://www.africanbusinessreview.co.za/technology/innovation-is-key-to-a-mobile-africa ↗
Source Article
Innovation is key to a mobile Africa
Original Research
BuzzCity
· Original study ↗
Methodology
Latest BuzzCity network research as reported in early-2013 article
Methodology documented
Segmentation
Industrymarketing
RegionZA
Cite this stat
Plain Text
South Africa mobile users: 32% smartphone penetration rate. Source: BuzzCity (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/south-africa-smartphone-penetration
HTML Embed
<blockquote cite="https://lighthousedata.io/data/south-africa-smartphone-penetration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- smartphone penetration rate for South Africa mobile users<br><small>Source: BuzzCity (2013) · <a href="https://lighthousedata.io/data/south-africa-smartphone-penetration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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