B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- new or infrequent consumer share for Sour Punch campus sampling program (2025)
80% of consumers reached through the Sour Punch campus sampling program were new (29% had never tried) or infrequent (51% had tried only a handful of times) consumers.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
EvolveZ
Primary
Tier C
https://evolvez.co/case-studies/sour-punch ↗
Source Article
Food
A campus sampling and social content program introducing college students to Sour Punch's hero products and newest innovations across gummies, filled straws, and bites.
Overview
American Licorice Co partnered with EvolveZ to introduce college students to Sour Punch, a candy brand they knew from…
Original Research
EvolveZ
· Original study ↗
Methodology
29% never tried brand, 51% tried only a handful of times
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Sour Punch campus sampling program: 80% new or infrequent consumer share. Source: EvolveZ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sour-new-infrequent-consumers-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sour-new-infrequent-consumers-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- new or infrequent consumer share for Sour Punch campus sampling program<br><small>Source: EvolveZ (2025) · <a href="https://lighthousedata.io/data/sour-new-infrequent-consumers-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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