B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- cross sell rate lift for Sound Credit Union (2025)
Sound Credit Union reported a 25% lift in cross-sell rates after 6 months of implementing an automated SMS/email Next Best Action series.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Greenhouse Agency
Primary
Tier C
https://getostrich.com/blog/5-proven-strategies-to-re-engage-dormant-credit-union-members/ ↗
Source Article
5 Proven Strategies to Re-Engage Dormant Credit Union Members - Ostrich
Re-engaging credit union members is crucial to credit unions looking to grow and thrive in an ever changing financial services landscape. This article will cover 5 strategies that are working for credit unions today.
Introduction: The Challenge of Inactive Credit Union Members
Inactive members repre…
Original Research
Greenhouse Agency
· Original study ↗
Methodology
Automated SMS/email Next Best Action series, measured over 6 months (Greenhouse Agency case study)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sound Credit Union: 25% cross sell rate lift. Source: Greenhouse Agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sound-cu-crosssell-lift-25pct
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<blockquote cite="https://lighthousedata.io/data/sound-cu-crosssell-lift-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- cross sell rate lift for Sound Credit Union<br><small>Source: Greenhouse Agency (2025) · <a href="https://lighthousedata.io/data/sound-cu-crosssell-lift-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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