B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
93%
93% -- share of call conversations happening by third dial for Cold call conversations (2026)
According to Sopro cold outreach data, 93% of call conversations occur by the third dial.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sopro
Primary
Tier C
https://alphaomegadigital.com.au/b-2-b-outreach/ ↗
Source Article
My B2B Outreach Playbook: A Melbourne Agency's Guide
Original Research
Sopro
· Original study ↗
Methodology
Sopro cold outreach statistics, cited by agency blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cold call conversations: 93% share of call conversations happening by third dial. Source: Sopro (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sopro-calls-by-third-dial
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sopro-calls-by-third-dial" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of call conversations happening by third dial for Cold call conversations<br><small>Source: Sopro (2026) · <a href="https://lighthousedata.io/data/sopro-calls-by-third-dial" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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