B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- paid search budget wasted share for solar installers (agency client data) (2026)
67% of solar installers' paid search budgets generated zero qualified appointments during the first six weeks of spring.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Solar Marketing Strategies
Primary
Tier B
https://www.solarmarketingstrategies.com/top-7-solar-lead-gen-strategies-for-spring-2026/ ↗
Source Article
Top 7 Solar Lead Gen Strategies for Spring 2026
The $3,000 Spring PPC Burn and Why Your Solar Leads Are Ghosting You
Many solar installers waste thousands each spring on clicks that never convert. The average small solar company burns through $3,000 monthly on pay-per-click ads that generate plenty of traffic but zero installations. Homeowners cl…
Original Research
Solar Marketing Strategies
· Original study ↗
Methodology
Agency analysis of anonymized client performance data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
solar installers (agency client data): 67% paid search budget wasted share. Source: Solar Marketing Strategies (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/solar-paid-search-budget-zero-appointments
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<blockquote cite="https://lighthousedata.io/data/solar-paid-search-budget-zero-appointments" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- paid search budget wasted share for solar installers (agency client data)<br><small>Source: Solar Marketing Strategies (2026) · <a href="https://lighthousedata.io/data/solar-paid-search-budget-zero-appointments" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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