B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
72%
72% -- software platforms market share for marketing automation software market (2026)
Software platforms hold a 72% share of the marketing automation software market.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fortune Business Insights
Primary
Tier B
https://myearlybird.ai/blog-posts/marketing-agency-management-software ↗
Source Article
10 Best Marketing Agency Management Software (2026)
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10 Best Marketing Agency Management Software (2026)
If you're running an agency, you probably know the pattern. New work comes in through one channel, delivery runs in another, reporting lives somewhere else, and billing gets cleaned up at the end of the month when everyone is already…
Original Research
Fortune Business Insights
· Original study ↗
Methodology
Cited from Fortune Business Insights
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
marketing automation software market: 72% software platforms market share. Source: Fortune Business Insights (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/software-platforms-share-marketing-automation
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<blockquote cite="https://lighthousedata.io/data/software-platforms-share-marketing-automation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- software platforms market share for marketing automation software market<br><small>Source: Fortune Business Insights (2026) · <a href="https://lighthousedata.io/data/software-platforms-share-marketing-automation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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