B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
0.5%
0.5% -- soft bounce rate for eCommerce campaigns (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
Opensend
Primary
Tier A
https://www.opensend.com/post/email-bounce-rate-statistics-ecommerce ↗
Source Article
14 Email Bounce Rate Statistics for eCommerce Stores | Opensend
14 Email Bounce Rate Statistics for eCommerce Stores
Data-driven analysis revealing how email deliverability impacts revenue, sender reputation, and the critical importance of list quality for eCommerce success
Email bounce rates silently drain eCommerce revenue and damage sender reputation, yet mos…
Original Research
Opensend
· Original study ↗
Methodology
Typical eCommerce campaign performance
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce campaigns: 0.5% soft bounce rate. Source: Opensend (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/soft-bounces-ecommerce
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<blockquote cite="https://lighthousedata.io/data/soft-bounces-ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.5%</strong> -- soft bounce rate for eCommerce campaigns<br><small>Source: Opensend (2023) · <a href="https://lighthousedata.io/data/soft-bounces-ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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