B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

68%

68% -- percentage worried about proving roi for marketers (2026)

Name: Percentage Worried About Proving ROI Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2026 · Hootsuite

68% of marketers worry about proving social media ROI to stakeholders.

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Attribution: Hootsuite View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

68%

Unit

Percentage

Data Vintage

2026

Entity

marketers

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Hootsuite Primary Tier B

https://blog.hootsuite.com/measure-social-media-roi-business/?hsamp_network=twitter&hsamp=bYH8cGonbD… ↗

Confidence: 62/100 Vintage: 2026 Channel: Common Crawl

Source Article

How to track, prove, and improve your social media ROI

Table of Contents Key Takeaways - Social media ROI compares the cost you put into social media with the value you get out. - Proving social media ROI helps you protect budgets and make smarter strategy decisions. - To calculate social media ROI, add up your total costs, measure the value created, an…

Original Research

Hootsuite · Original study ↗

Methodology

Source: Hootsuite survey

Methodology documented

Segmentation

Industrysocial_media_marketing,media_entertainment RegionGlobal RoleAll marketers Channelsocial

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Plain Text

marketers: 68% percentage worried about proving roi. Source: Hootsuite (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social_media_roi_concern

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<blockquote cite="https://lighthousedata.io/data/social_media_roi_concern" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- percentage worried about proving roi for marketers<br><small>Source: Hootsuite (2026) · <a href="https://lighthousedata.io/data/social_media_roi_concern" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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