B
Evidence Grade B
Safe to Cite
Dated
7%
7% -- social media roi benchmark paid for Facebook (Paid) (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier B
https://sproutsocial.com/insights/social-media-marketing-roi-statistics/ ↗
Source Article
Social media ROI statistics marketers need to know in 2026
Original Research
Sprout Social
· Original study ↗
Methodology
EMARKETER survey
Methodology documented
Segmentation
Industrycontent_marketing,media_entertainment
RoleSocial Media Manager
Channelpaid_ads
Cite this stat
Plain Text
Facebook (Paid): 7% social media roi benchmark paid. Source: Sprout Social (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social_media_roi_benchmark_facebook_paid
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social_media_roi_benchmark_facebook_paid" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- social media roi benchmark paid for Facebook (Paid)<br><small>Source: Sprout Social (2022) · <a href="https://lighthousedata.io/data/social_media_roi_benchmark_facebook_paid" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.