B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- social media conversion rate growth for Australian ecommerce shoppers (2022)
Social media as an online selling channel in Australia experienced a 9% increase in conversion.
- Social media channel experienced a 16% decrease in revenue despite the increase in traffic and conversion, impacted by privacy tracking opt-outs
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Lighthouse Research Team
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Pattern
Primary
Tier B
https://www.retailbiz.com.au/from-editor/growing-cost-pressures-force-changes-to-ecommerce-buying-be… ↗
Source Article
Growing cost pressures force changes to ecommerce buying behaviour - retailbiz
In welcome news for the local retail sector, consumers spent on average $2.90 more in each online transaction for an average order value of $138, peaking at $149 in June 2022. However, while the average online order value increased, the actual size of shopping carts declined, with units per order sh…
Original Research
Pattern
· Original study ↗
Methodology
According to new research from global ecommerce and marketplace accelerator, Pattern.
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian ecommerce shoppers: 9% social media conversion rate growth. Source: Pattern (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social_media_conversion_increase
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<blockquote cite="https://lighthousedata.io/data/social_media_conversion_increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- social media conversion rate growth for Australian ecommerce shoppers<br><small>Source: Pattern (2022) · <a href="https://lighthousedata.io/data/social_media_conversion_increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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