B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
85%
85% -- social videos watched without sound for social media videos (2025)
85% of social videos are watched without sound.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digiday
Primary
Tier C
https://www.k3videoproduction.com/blog/create-professional-marketing-videos-small-business/ ↗
Source Article
How to Make Professional Marketing Videos for Small Business
Scroll through Instagram for five minutes. What do you see? Videos. Lots of them.
Video content is everywhere now, and it’s not slowing down. If your small business isn’t using video marketing yet, you’re leaving real money on the table.
But here’s the good news: you don’t need a fancy studio or a H…
Original Research
Digiday
· Original study ↗
Methodology
Blog citing Digiday; secondary source
Methodology documented
Segmentation
IndustryMedia
Company SizeSMB
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
social media videos: 85% social videos watched without sound. Source: Digiday (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-videos-watched-without-sound
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-videos-watched-without-sound" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- social videos watched without sound for social media videos<br><small>Source: Digiday (2025) · <a href="https://lighthousedata.io/data/social-videos-watched-without-sound" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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