B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- product search rate for social video viewers (2013)
9% of social video viewers searched for the advertised product on a search engine within 3 days of viewing.
- Action taken instantly or within a span of 3 days
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Decipher Research
Primary
Tier B
http://www.anuvatech.com/blog/2013/06/research-on-branded-video-shares-reveals-hidden-opportunities/ ↗
Source Article
Research on Branded Video Shares Reveals Hidden Opportunities
Original Research
Decipher Research
· Original study ↗
Methodology
Decipher Research post-viewing actions within 3 days
Methodology documented
Segmentation
IndustryMedia
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
social video viewers: 9% product search rate. Source: Decipher Research (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-video-product-search-9pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-video-product-search-9pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- product search rate for social video viewers<br><small>Source: Decipher Research (2013) · <a href="https://lighthousedata.io/data/social-video-product-search-9pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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