B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
48%
48% -- social post view increase with video for social media posts with video (2020)
Social media posts with video have 48% more views compared to posts without video.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
trymaverick.com
Primary
Tier C
https://www.trymaverick.com/blog-posts/the-power-of-ecommerce-video-marketing-how-ecommerce-brands-s… ↗
Source Article
The Power of Ecommerce Video Marketing: How Ecommerce Brands Successfully Use Video to Drive Revenue
In the world of ecommerce, it's not enough to simply have a great product or a well-designed website. You need to be able to effectively market your brand and products to stand out in a crowded market. One of the most effective ways to do this is through ecommerce video marketing.
In this article, w…
Original Research
trymaverick.com
· Original study ↗
Methodology
Social media posts containing video receive 48% more views; as cited from '10 Video Marketing Statistics for 2020 [Infographic]'
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
social media posts with video: 48% social post view increase with video. Source: trymaverick.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-video-posts-view-increase-2020
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<blockquote cite="https://lighthousedata.io/data/social-video-posts-view-increase-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- social post view increase with video for social media posts with video<br><small>Source: trymaverick.com (2020) · <a href="https://lighthousedata.io/data/social-video-posts-view-increase-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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