B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- marketers won new customers from social media videos for digital marketers (2025)
93% of digital marketers state that social media videos won them new customers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mainblogs.draftss2.opalstacked.com
Primary
Tier C
https://mainblogs.draftss2.opalstacked.com/motion-graphics-vs-animation-how-are-they-different ↗
Source Article
Motion Graphics vs Animation: How are They Different? - Draftss
If you want to get into producing animated videos for your business, you’ve probably asked yourself: What is the difference between motion graphics vs animation?
Motion graphics are a type of animation. While motion graphics describes moving or animated graphic design, animation is an umbrella term …
Original Research
mainblogs.draftss2.opalstacked.com
· Original study ↗
Methodology
Cited statistic in blog post; original survey not identified
Methodology documented
Segmentation
Industrymedia_entertainment
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
digital marketers: 93% marketers won new customers from social media videos. Source: mainblogs.draftss2.opalstacked.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-video-new-customers-marketers
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<blockquote cite="https://lighthousedata.io/data/social-video-new-customers-marketers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- marketers won new customers from social media videos for digital marketers<br><small>Source: mainblogs.draftss2.opalstacked.com (2025) · <a href="https://lighthousedata.io/data/social-video-new-customers-marketers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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