B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- engagement uplift vs text posts for Social media video content (2023)
Social media videos receive around 50% more engagement compared to text posts.
- Source states 'around 50%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
getsubly.com
Primary
Tier C
https://www.getsubly.com/post/social-media-video-production ↗
Source Article
Social Media Video Production 101: How to Start | Subly Blog
If you’ve decided to hang out with all of the cool kids on social media platforms, you need to know one secret. Social media looks extremely easy when you are scrolling through it, but it requires some effort when you actually start posting and are looking for engagement.
The one type of post that i…
Original Research
getsubly.com
· Original study ↗
Methodology
Blog claims video posts get ~50% more engagement than text posts; no original study cited, so date defaults to publication year
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media video content: 50% engagement uplift vs text posts. Source: getsubly.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-video-engagement-lift-text-posts
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<blockquote cite="https://lighthousedata.io/data/social-video-engagement-lift-text-posts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- engagement uplift vs text posts for Social media video content<br><small>Source: getsubly.com (2023) · <a href="https://lighthousedata.io/data/social-video-engagement-lift-text-posts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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