B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
61%
61% -- share of social media users trusting influencers more than celebrities for social media users (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
forwardinfluence.com
Primary
Tier C
https://forwardinfluence.com/blog/ ↗
Source Article
Blog - Forward Influence
How to Combine Cause Marketing and Influencer Marketing for Powerful Results
Wondering how to drive huge ROI while making a meaningful difference on your next campaign? The key is coupling cause marketing with Influencer Marketing. Raising awareness of social causes through authentic influencers’ vo…
Original Research
forwardinfluence.com
· Original study ↗
Methodology
Unspecified study cited in agency blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users: 61% share of social media users trusting influencers more than celebrities. Source: forwardinfluence.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-users-trust-influencers-over-celebrities
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-users-trust-influencers-over-celebrities" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- share of social media users trusting influencers more than celebrities for social media users<br><small>Source: forwardinfluence.com (2021) · <a href="https://lighthousedata.io/data/social-users-trust-influencers-over-celebrities" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.