B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
65%
65% -- social media users expecting brand response for social media users (X, Facebook, Instagram) (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Khoros
Primary
Tier C
https://chaty.app/blog/6-common-social-media-customer-service-mistakes-to-avoid/ ↗
Source Article
6 Common Social Media Customer Service Mistakes to Avoid - Chaty
Social media customer service is the art of tending to the needs and concerns of customers through social media platforms. It is simply offering customer service on social media.
Thanks to the many evolving technologies and social media apps that connect millions of people around the world, this con…
Original Research
Khoros
· Original study ↗
Methodology
Survey by Khoros, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media users (X, Facebook, Instagram): 65% social media users expecting brand response. Source: Khoros (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-users-expect-brand-response-khoros
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-users-expect-brand-response-khoros" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- social media users expecting brand response for social media users (X, Facebook, Instagram)<br><small>Source: Khoros (2024) · <a href="https://lighthousedata.io/data/social-users-expect-brand-response-khoros" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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