B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- unfollow rate due to poor customer service for Social media users (2021)
49% of people on social media are likely to unfollow a brand if they receive poor customer service.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sprout Social
Primary
Tier C
https://dmxmarketing.com/to-keep-your-social-media-followers-you-need-to-be-able-to-provide-good-cus… ↗
Source Article
To keep your social media followers, you need to be able to provide good customer service
- For many consumers, social media has become the first place to engage with brands. This can be for researching products and services or to ask questions. For the latter, your social media needs to be able to keep up.
- Staistics from Sprout Social show that 49% of people on social media are likely…
Original Research
Sprout Social
· Original study ↗
Methodology
Survey-based consumer statistic cited from Sprout Social's 2021 marketing statistics roundup; survey methodology and sample size not stated in this article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social media users: 49% unfollow rate due to poor customer service. Source: Sprout Social (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-unfollow-poor-customer-service
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<blockquote cite="https://lighthousedata.io/data/social-unfollow-poor-customer-service" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- unfollow rate due to poor customer service for Social media users<br><small>Source: Sprout Social (2021) · <a href="https://lighthousedata.io/data/social-unfollow-poor-customer-service" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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