B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
23%
23% -- social traffic percentage for Africa (Q2 2025)
23% of pageviews in Africa came from social platforms in Q2 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
Q2 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
Chartbeat
Primary
Tier A
https://chartbeat.com/resources/articles/global-audience-insights-from-the-second-quarter-of-2025/ ↗
Source Article
Global audience insights from the second quarter of 2025
In the second quarter of 2025, Average Engaged Time increased in the Middle East, mobile readership fell in Central Asia, and loyal readership remained highest in Northern Europe.
Read on for more global audience insights from our second quarter research below.
Compare to our previous insights: Q1 2…
Original Research
Chartbeat
· Original study ↗
Methodology
Primary research from Chartbeat.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Africa: 23% social traffic percentage. Source: Chartbeat (Q2 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-traffic-africa-q2-2025
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<blockquote cite="https://lighthousedata.io/data/social-traffic-africa-q2-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- social traffic percentage for Africa<br><small>Source: Chartbeat (Q2 2025) · <a href="https://lighthousedata.io/data/social-traffic-africa-q2-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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