B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- share of companies with data to evaluate social strategy for Fortune 1000 organizations without worthwhile social ROI (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://aremorch.com/the-shocking-truth-about-hotel-social-media-roi/ ↗
Source Article
The Shocking Truth About Hotel Social Media ROI
Original Research
Gartner
· Original study ↗
Methodology
Gartner research director quote cited via Mycustomer.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Fortune 1000 organizations without worthwhile social ROI: 20% share of companies with data to evaluate social strategy. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-strategy-data-evaluation-20pct
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<blockquote cite="https://lighthousedata.io/data/social-strategy-data-evaluation-20pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of companies with data to evaluate social strategy for Fortune 1000 organizations without worthwhile social ROI<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/social-strategy-data-evaluation-20pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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