B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
49%
49% -- social shopping product benefits priority for Social shopping respondents (2021)
49% of social shopping respondents cited product benefits, features, or ingredients as most important when choosing a new brand via social shopping.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Inriver
Primary
Tier B
https://www.bdssolutions.com/buzzworthy-insights-online-customer-buying-journey/ ↗
Source Article
Buzzworthy Insights - Online Customer Buying Journey
Original Research
Inriver
· Original study ↗
Methodology
Inriver survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Social shopping respondents: 49% social shopping product benefits priority. Source: Inriver (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-shopping-product-benefits
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<blockquote cite="https://lighthousedata.io/data/social-shopping-product-benefits" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- social shopping product benefits priority for Social shopping respondents<br><small>Source: Inriver (2021) · <a href="https://lighthousedata.io/data/social-shopping-product-benefits" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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