B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
52%
52% -- social shoppers checking social media before purchase for social shoppers (2022)
52% of social shoppers always check social media for more information about a product before purchasing it.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe Commerce and Talkwalker
Primary
Tier B
https://martechasia.net/features/the-success-mantra-for-brands-in-the-era-of-channel-less-customers/… ↗
Source Article
The success mantra for brands in the era of channel-less CX | MartechAsia
Is Asia one big market? Or are the customers different in different countries and need to be targeted and approached accordingly?
I have seen similarities in behaviours – in terms of consumers’ use of technologies and devices for content creation and sharing platforms – but there are also many diffe…
Original Research
Adobe Commerce and Talkwalker
· Original study ↗
Methodology
Report by Adobe Commerce and Talkwalker
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
social shoppers: 52% social shoppers checking social media before purchase. Source: Adobe Commerce and Talkwalker (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-shoppers-check-social-before-purchase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-shoppers-check-social-before-purchase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- social shoppers checking social media before purchase for social shoppers<br><small>Source: Adobe Commerce and Talkwalker (2022) · <a href="https://lighthousedata.io/data/social-shoppers-check-social-before-purchase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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