B
Evidence Grade B
Graded
under review
Safe to Cite
Current
54%
54% -- percentage tracking social media to closed deals for B2B sales people (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SCS Connect
Primary
Tier B
http://scs-connect.com/resources/ ↗
Source Article
Resources
Original Research
SCS Connect
· Original study ↗
Methodology
Survey of B2B sales professionals by SCS Connect
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales people: 54% percentage tracking social media to closed deals. Source: SCS Connect (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-tracked-closed-deals
HTML Embed
<blockquote cite="https://lighthousedata.io/data/social-selling-tracked-closed-deals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- percentage tracking social media to closed deals for B2B sales people<br><small>Source: SCS Connect (2026) · <a href="https://lighthousedata.io/data/social-selling-tracked-closed-deals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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