B
Evidence Grade B
Graded
under review
Safe to Cite
Current
78%
78% -- share of social selling salespeople outselling peers for salespeople using social media (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
3to5marketing.com
Primary
Tier C
https://3to5marketing.com/competitive-analysis/ ↗
Source Article
How to Carry Out a Competitive Analysis: 7 Steps With Tools
Original Research
3to5marketing.com
· Original study ↗
Methodology
Statistic cited without attribution in agency blog article; 'over 78%' indicates the true figure exceeds 78%. Used as a social selling effectiveness benchmark.
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
salespeople using social media: 78% share of social selling salespeople outselling peers. Source: 3to5marketing.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-salespeople-78-percent
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<blockquote cite="https://lighthousedata.io/data/social-selling-salespeople-78-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of social selling salespeople outselling peers for salespeople using social media<br><small>Source: 3to5marketing.com (2026) · <a href="https://lighthousedata.io/data/social-selling-salespeople-78-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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