B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
50%
50% -- likelihood of reaching sales targets for companies using social selling (2024)
Companies that embrace social selling have a 50% higher chance of reaching their sales targets.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ADP
Primary
Tier C
https://www.leadseed.io/blog-en/what-are-the-differences-between-social-leads-and-social-selling/ ↗
Source Article
What Are the Differences Between Social Leads and Social Selling? - LeadSeed
Est. Reading: 4 minutes
April 26, 2024
All of these things, of course, mean little and hold even less interest to those who have no use for them. But here you are with your marketer’s cap on, and all of sudden you’ve discovered that there’s a whole set of terminology that’s completely esoteric to th…
Original Research
ADP
· Original study ↗
Methodology
Study by Liz Gelb-O'Connor, VP of Inside Sales Strategy and Growth at ADP, cited secondarily in LeadSeed blog
Methodology documented
Segmentation
IndustryB2B
Company SizeAll sizes
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
companies using social selling: 50% likelihood of reaching sales targets. Source: ADP (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-sales-target-likelihood-adp
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<blockquote cite="https://lighthousedata.io/data/social-selling-sales-target-likelihood-adp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- likelihood of reaching sales targets for companies using social selling<br><small>Source: ADP (2024) · <a href="https://lighthousedata.io/data/social-selling-sales-target-likelihood-adp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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