B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
73%
73% -- share of sales reps outperforming peers for sales representatives using social selling (2025)
73% of sales representatives using social selling as part of their sales process outperformed colleagues who did not use social selling.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
73%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://socialcommerce.blog/why-you-should-use-social-selling-tools/ ↗
Source Article
Why You Should Use Social Selling Tools
How many times have you scrolled through your Facebook or Instagram feed and come across a product or service that got your attention?
Maybe you stopped for a second to view it or you even clicked to find out more. Or maybe you kept scrolling past it. But when it popped up in your mind later, you we…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Cited from Aberdeen Group research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales representatives using social selling: 73% share of sales reps outperforming peers. Source: Aberdeen Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-sales-reps-outperform-73
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<blockquote cite="https://lighthousedata.io/data/social-selling-sales-reps-outperform-73" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73%</strong> -- share of sales reps outperforming peers for sales representatives using social selling<br><small>Source: Aberdeen Group (2025) · <a href="https://lighthousedata.io/data/social-selling-sales-reps-outperform-73" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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