B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- percentage of peers outsold by social selling reps for Sales reps using social media (2025)
Sales reps who incorporate social media into their strategies outsell 78% of their peers.
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Lighthouse Research Team
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Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
modumup.com
Primary
Tier C
https://modumup.com/linkedin_social_selling_made_simple ↗
Source Article
LinkedIn Social Selling Made Simple. Basics to Grow Your Personal Brand and Network
LinkedIn Social Selling Made Simple. Basics to Grow Your Personal Brand and Network
Why does Social Selling work so well? Studies show that personal profiles perform better than traditional channels. According to surveys, leads developed through employees’ social media activities convert up to seven…
Original Research
modumup.com
· Original study ↗
Methodology
Cited as 'according to surveys'; original survey not identified in text
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Sales reps using social media: 78% percentage of peers outsold by social selling reps. Source: modumup.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-reps-outsell-peers
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<blockquote cite="https://lighthousedata.io/data/social-selling-reps-outsell-peers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- percentage of peers outsold by social selling reps for Sales reps using social media<br><small>Source: modumup.com (2025) · <a href="https://lighthousedata.io/data/social-selling-reps-outsell-peers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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