B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

79%

79% -- share achieving quota with social selling for salespeople using social selling (2022)

2022  · Microsoft

79% of salespeople achieve quota by using social selling techniques.

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Attribution: Microsoft View source
Lighthouse Research Team
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Source verified Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2022
Entity
salespeople using social selling
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Microsoft Primary Tier C
https://danieldisney.online/wp-json/wp/v2/posts/1339 ↗
Confidence: 48/100 Vintage: 2022 Channel: Wayback
Source Article
Now the problem is, times change\u2026..<\/h2>\n
Sales statistics can be a GAME-CHANGER if used correctly…<\/p>\n For example, imagine knowing around 5 years ago that is took, on average,\u00a03.68 calls<\/strong>\u00a0to reach a prospect. That knowledge would hopefully encourage you to make at\u00a0LEAST<\/strong>\u00a04 attempts to reach your pr…
Original Research
Microsoft · Original study ↗

Cited from Microsoft

Methodology documented
Industrymarketing
Plain Text
salespeople using social selling: 79% share achieving quota with social selling. Source: Microsoft (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-quota-microsoft
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<blockquote cite="https://lighthousedata.io/data/social-selling-quota-microsoft" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- share achieving quota with social selling for salespeople using social selling<br><small>Source: Microsoft (2022) · <a href="https://lighthousedata.io/data/social-selling-quota-microsoft" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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