B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
78%
78% -- share of companies selling more with social selling for companies using social selling (2024)
78% of companies using social selling sell more than those not using social networks.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn Sales Solutions
Primary
Tier B
https://help.zeliq.com/en/articles/9755541-social-selling ↗
Source Article
Social Selling | Knowledge base
There's been a stir in the sales world over the past few years, but what exactly is Social Selling?
The very definition of Social Selling divides even sales professionals. If you're looking for a way to spice up your traditional sales approach, Social Selling is for you! 🌶️
🤖 Definition of Social Se…
Original Research
LinkedIn Sales Solutions
· Original study ↗
Methodology
Internal LinkedIn Sales Solutions data, cited by ZeliQ help center
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies using social selling: 78% share of companies selling more with social selling. Source: LinkedIn Sales Solutions (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-outperform-78pct
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<blockquote cite="https://lighthousedata.io/data/social-selling-outperform-78pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of companies selling more with social selling for companies using social selling<br><small>Source: LinkedIn Sales Solutions (2024) · <a href="https://lighthousedata.io/data/social-selling-outperform-78pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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