B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
45%
45% -- sales opportunity uplift for sales teams using social selling (2016)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://socialcommerce.blog/how-to-win-over-customers-with-social-selling/ ↗
Source Article
How to Win Over Customers with Social Selling
Generating leads (and good quality leads at that) is one of the most frustrating sticking points multi-level marketers face today.
Let’s face it: cold calling doesn’t work like it used to, and direct sellers are turning to other tactics to reach more people.
It’s even more frustrating when you consi…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Aberdeen Group study on impact of social selling, as cited by blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales teams using social selling: 45% sales opportunity uplift. Source: Aberdeen Group (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-opportunities-aberdeen
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<blockquote cite="https://lighthousedata.io/data/social-selling-opportunities-aberdeen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- sales opportunity uplift for sales teams using social selling<br><small>Source: Aberdeen Group (2016) · <a href="https://lighthousedata.io/data/social-selling-opportunities-aberdeen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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