B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- social selling lead conversion improvement pct for Sales teams using social selling (2022)
Social selling improves lead conversion by 24%.
- Attributed secondhand to FinancesOnline sales trends report without primary methodology details.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
FinancesOnline
Primary
Tier C
https://blog.clickpointsoftware.com/remote-training-building-trust-and-social-selling ↗
Source Article
Remote Training, Building Trust and Social Selling in 2022
Remote Training, Building Trust and Social Selling in 2022
Looking back to 2019, it seems unreal. Nothing compares to the series of unfortunate events that unfolded in the last few years. As an executive or salesperson, this period presented challenges that we need to confront with equal force to su…
Original Research
FinancesOnline
· Original study ↗
Methodology
Cited secondhand in ClickPoint Software blog attributing to a FinancesOnline sales trends report; represents lead conversion rate improvement attributable to social selling; original study not identified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales teams using social selling: 24% social selling lead conversion improvement pct. Source: FinancesOnline (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-selling-lead-conversion-improvement-24pct
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<blockquote cite="https://lighthousedata.io/data/social-selling-lead-conversion-improvement-24pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- social selling lead conversion improvement pct for Sales teams using social selling<br><small>Source: FinancesOnline (2022) · <a href="https://lighthousedata.io/data/social-selling-lead-conversion-improvement-24pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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